Dissemination Journey Map

Interactive Social Media Playground


Group Setup

Create a new session or rejoin an existing one

or rejoin existing session

Choose Your Audience

Select the persona your group will simulate reactions for

🎓
Researchers / Academics
PhD students, postdocs, and professors who read papers, attend conferences, and engage in academic discourse.
Active on Google Scholar, Academic Twitter/X, and ResearchGate. Share papers, debate methodology, and bookmark resources. Prefer evidence-based content with citations.
🏛️
Policymakers
Government officials, policy advisors, and regulatory bodies seeking evidence to inform decisions.
Rely on executive summaries and policy briefs. Active on LinkedIn. Prefer clear, jargon-free language with actionable recommendations. Time-constrained readers.
🏢
Industry Partners
Companies, startups, and R&D departments interested in commercial applications of research.
Active on LinkedIn and industry platforms. Interested in ROI, scalability, and competitive advantage. Attend trade shows and follow innovation news.
👥
General Public
Curious citizens, students, and anyone interested in understanding research that affects their lives.
Active on Instagram, YouTube, TikTok, and mainstream social media. Prefer visual content, short videos, and plain-language explanations. Driven by curiosity and relevance.
Step 1 of 3

The Journey Map

Map how your audience discovers, engages with, and acts on your research online

1

Discovery

How does this audience first hear about or find your project?

2

First Interaction

What do they do when they first encounter your work?

3

Engagement

How do they interact more deeply with your research?

4

Outcome / Impact

What is the ideal result of their engagement?

Step 2 of 3

How It Works

Adding an action is simple — here's what happens each time

  • 1
    Type what the audience would do at that stage — in plain language.
    e.g. "Post on LinkedIn", "Download the policy brief", "Watch the explainer video"
  • 2
    Platform is detected automatically — no need to tag it yourself.
  • 3
    Simulated engagement metrics and reactions appear — so you can see how that action might land with this audience.
Example
Post on LinkedIn about the paper
→ LinkedIn
Reach · Likes · Shares · Comments — all simulated instantly
Step 3 of 3

Your Goal

Two things you'll walk away with from this session

🗼

Audience Journey

Understand exactly how your chosen audience discovers, engages with, and acts on your research — stage by stage.

🚀

Dissemination Accelerator

After mapping the audience, plan what you will actively do — share, translate, create content — and tag colleagues in your network who can help amplify reach.

Add actions to your journey map to see simulated reactions...

Your Dissemination Commitments

What will YOU do to amplify your research's reach? Tag people in your network.

Your Network

Reflect on Your Contributions

Engagement Dashboard

Reach by Platform

Journey Summary

One Key Idea

Your group's main takeaway for the facilitator